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Zed Order: Arabic food-ordering app
A food app that signs you in on WhatsApp.
Food-ordering templates send SMS codes that often don't arrive in Syria, and they assume one currency. I designed Zed Order for a Damascus restaurant with WhatsApp sign-in and both currencies built in. It's live, and now licensed as a template to other restaurants.
- Client
- A Damascus restaurant, then template buyers
- Role
- Sole UI/UX designer, design system
- Scope
- Mobile app, 41 screens, 6 flows
- Status
- Shipped
Templates weren't built for Syria.
Most food-ordering templates are English-first, rely on SMS codes that often don't arrive, and assume one currency. People here use WhatsApp and pay in two currencies.
A hungry customer, and the next restaurant.
Someone ordering dinner, and every restaurant that buys the template later. A shortcut here becomes a shortcut every buyer inherits.
Quiet interface, loud food.
Sage green on cream, butter yellow, and one warm orange used only where money is spent. Sign-in starts with WhatsApp, and a loyalty ladder (Bronze, Silver, Gold) sits right on the home screen.
Two balances, side by side.
The wallet shows dollars and Syrian pounds as two cards instead of a currency switch in settings. People use both, so the app does too, and checkout always knows which one is paying.
Decisions for the first restaurant and the next.
A template repeats every choice, good or bad, for each buyer.
WhatsApp before SMS
In Syria WhatsApp arrives when SMS doesn't, so it's the first of three sign-in paths, then Gmail, then password.
Loyalty on the home screen
The tier card and its progress bar come before the featured dish; the tier is the reason to come back.
Built to be re-skinned
Every colour, radius and shadow is a named token, so the next restaurant changes the brand in one place.
Scope at launch.
41 screens: Six flows
Sign-in, home and browsing, cart and payment, profile and wallet, notifications, order tracking.
3 sign-in paths: WhatsApp first
WhatsApp code, Gmail and password, in the order people here actually use them.
What I owned
- 41 screens across six flows
- Token-based system, built to re-skin
- Two-currency wallet and loyalty
- WhatsApp-first sign-in
Dark mode is missing.
Putting the dollar first made every later screen simpler. What the app still lacks is a dark mode, and most orders happen in the evening.
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